Biocure, the Italian branch of the PiLeJe Group, has entrusted Maxer Consulting to implement a project of digital marketing to engage the physicians working within the Italian Medically-Assited Reproduction centres in an educational programme focused on using associated pro-biotics and active substances in addressing successful assisted reproduction. Maxer will also… read more →
By adopting a data-driven, objective method based on public data, Maxer can profile doctors’ behaviours on the web and social media and classify their familiarity with digital media. Based on the results obtained, it is possible to identify each doctor’s favourite channels and media for digital medical-scientific information activity, which… read more →
On 25 October, as part of the 2023 Pharmaceutical Marketing Course organized by the Pharma department of AISM Associazione Italiana Sviluppo Marketing, Massimo Zaninelli, CEO of Maxer Consulting, held a lecture dedicated to Digital Pharma Marketing. Among the topics covered in his speech: the fundamentals of digital technologies social media… read more →
Maxer is pleased to relaunch the article published by AboutPharma in the December 2022/January 2023 issue, entitled A data-driven method: following “traces” on the web helps to profile doctors. The article, written by Massimo Zaninelli, Laura Gatti, Marco Santagostino and Fausto Volonté, presents the method of profiling health professionals’ digital… read more →
