On February 14 Massimo Zaninelli held the first part of the seminar entitled “Social Business: Lead Generation (LinkedIn) and Facebook Groups” at the Digital, Mobile and Social Communication Master of the University of Parma. After a quick recognition from the origins of AI to machine learning algorithms, the programme focused… read more →
Maxer edited the texts of Multichannel Challange – The physicians’ perceptions and their expectations in the Italian scenario, published by IQVIA. The report analyses the sentiment and the level of appreciation of the General Practitioners and the Specialists on the communication channels through which they receive scientific information and professional… read more →
The applications to the “Web Communication, Social Media, and IoT”, a Master Degree promoted by the University of Parma for the academic year 2017 – 2018, are open until October 2. Maxer CEO, Massimo Zaninelli, contributes to the teaching activity with the course “Business Languages – Corporate Communication 4.0”. The… read more →
In early 2017 Massimo Zaninelli will be teaching professor of Corporate Communication at the Master course Web communication & social media at the University Parma. Over the next weeks, we will inform you about the precise date of the beginning of the course. The Master, at its fifth edition, foresees… read more →
The June issue of the Harvard Business Review Italia magazine publishes “Time of zettabyte”, an article by Massimo Zaninelli dedicated to the radical overhaul that the combined effect of Big Data, Internet of Things and Apps is imposing about traditional marketing paradigms. The synergistic use of these tools appears to… read more →
