Maxer’s Digital Marketing Team has completed the project on behalf of Biocure to analyse digital behaviours for a group of specialists on a national scale in Italy. The project aims to optimise and make the client company’s medical-scientific information activity more effective. This is done by identifying subgroups of specialists… read more →
By adopting a data-driven, objective method based on public data, Maxer can profile doctors’ behaviours on the web and social media and classify their familiarity with digital media. Based on the results obtained, it is possible to identify each doctor’s favourite channels and media for digital medical-scientific information activity, which… read more →
On February 14 Massimo Zaninelli held the first part of the seminar entitled “Social Business: Lead Generation (LinkedIn) and Facebook Groups” at the Digital, Mobile and Social Communication Master of the University of Parma. After a quick recognition from the origins of AI to machine learning algorithms, the programme focused… read more →
On the March issue of the Harvard Business Review Italia, Massimo Zaninelli published the paper “The risk of artificial stupidity”. The text deals with the critical subject of the increasingly extensive token that the professionals provide the digital and the machine learning platforms with, sometimes without putting in place the… read more →
Maxer edited the texts of Multichannel Challange – The physicians’ perceptions and their expectations in the Italian scenario, published by IQVIA. The report analyses the sentiment and the level of appreciation of the General Practitioners and the Specialists on the communication channels through which they receive scientific information and professional… read more →
