Over the years, Maxer has demonstrated excellent competence in applying digitalization principles in biomedical research and corporate communication. Today, following the evolution that the biomedical sector’s marketing and sales are experiencing, it has decided to use its skills to make the relationships between biomedical companies and their interlocutors more effective, starting with the medical professionals.
The key concepts
- Apply digital technologies to medical-scientific information
- Activate communication skills between prescribers and medical reps through virtual channels
- Enrich remote and DEM interviews with video resources (2D, 3D, animation, 360 ° vision, and more).
Measurable goals
- Improved effectiveness of remote interviews
- Improved effectiveness of content (visual vs. textual)
- Development of services to support the ISF
- Increased Share of Voice and Share of Science
- Increased number of reached prescribers , measurable by the Company or by Maxer through the monitoring systems of digital communication activities (e.g., DeM monitoring).
