• Until now, the physicians’ profiles have mainly been defined based on the information provided by the ISF.
• Today it is possible to profile the digital behavior of the population of doctors, of one or more of its segments, up to the single prescriber, based on objective data using the Maxer Matrix.
• The Maxer Matrix aims at generating aggregate or individual profiles and to associate them with the most effective communication channels.
• The Maxer Matrix takes into consideration only public information, thus avoiding infringing the GDPR legislation.