Digital medical-scientific information: Maxer Matrix

By adopting a data-driven, objective method based on public data, Maxer can profile doctors’ behaviours on the web and social media and classify their familiarity with digital media. Based on the results obtained, it is possible to identify each doctor’s favourite channels and media for digital medical-scientific information activity, which finds application, especially in the specialist field, for products no longer promoted and those with uncovered areas.

The brochure articulately describes the Maxer Matrix method and its areas of application.