Multichannel: the physicians’ point of view

Schermata 2018-03-06 alle 16.49.33Maxer edited the texts of Multichannel Challange – The physicians’ perceptions and their expectations in the Italian scenario, published by IQVIA.

The report analyses the sentiment and the level of appreciation of the General Practitioners and the Specialists on the communication channels through which they receive scientific information and professional updates.

The referents of the pharmaceutical and biotech industries and the medical device manufacturers can download the report upon request at this page.