Notice to marines on the Harvard Business Review – Italian edition

I posted on HBR – Italian Edition “ Notice to mariners: the marketing of social media”. Here’s a quick excerpt:
“… The new social-scenario has enormously multiplied the “authors” who publish uncontrolled content that they debate and sometimes misrepresent. This exposes the business messages to be heard by a ruthless where you can not go out as winner if you do not accept a “collaborative conversation” [proposing …] meanings that are interessino, believable for their verificabilità and open to the contribuito of their recipiente: the customers”.
The full text will be available on