Posts Tagged ‘Lay Person Summary’

Google Analytics is a web analytics service provided by Google Ireland Limited ("Google"). Google Ireland Limited is owned by Google LLC USA. Google uses the Personal Data collected to track and examine the use of this website, compile reports on its activities, and share them with other services developed by Google.

For greater compliance with GDPR regarding the transfer of data outside the EU, it is advisable to transfer data only in an anonymous form. Sole anonymization is not optimal as it provides lesser protection for the exported personal data outside the EU. For this reason, data transferred to GA, which may also be visible outside the EU, will be anonymized through a proxy system called "My Agile Pixel." This system will replace your personal data, such as your IP address, with anonymous data that cannot be traced back to you. In this case, if data were to be transferred outside the EU or to the USA, it would not be your personal data but rather data rendered anonymous and not attributable to you.

The data sent is collected for the purposes of personalizing the experience and statistical tracking. You can find more information on the "More information on Google's handling of personal information" page.