Concludiamo con questo contributo il breve ciclo di articoli dedicati al medical writing. La rapida carrellata sulle linee guida più diffuse si propone di fornire ai lettori le indicazioni essenziali per produrre articoli che rispondano alle aspettative dei peer reviewer. Buona lettura Una presentazione rigorosa e dettagliata dei risultati della… read more →
The cycle of articles devoted to the medical writing continues with a text dedicated to the key theme of the Good Publication Practice. The application of this practice is the guarantee of the correctness and the ethics of biomedical texts. Good reading Medical research communication results from the work of… read more →
With this contribution, Maxer inaugurates a short series of articles on a subject little known by the Italian biomedical publications: the medical writing. Elisa Sala, author of these articles and Maxer collaborator, highlights the added value of this discipline, more and more relevant for the strong bias to transparency that… read more →
The AISM course Web & Social Media Marketing for the pharma environment I held on November 26th and 27th in Milan was split into two very dense meetings that benefited from the original contributions that the participants have produced during their exercises. After the introduction, dedicated to the evolution of… read more →
Soon a new training approach to web marketing for pharma and health. The teaching program is based on concrete evidence, measurable data, tutorials and workshops based on real case histories.
Yesterday (January 23) I had the pleasure to hold the workshop “The perfect pitch: from the e-mail to the choice of social media mix” at the Master “Web Communication & Social Media”, organized by the University of Parma. We moved from the basics of e-mail (often forgotten) through the design… read more →
