Maxer is pleased to announce that his CEO, Massimo Zaninelli, is now a member of the Promostudio speakers’ bureau. His lectures deal with corporate communication, and web & social media marketing, topics for which he developed direct experiences, as a manager, and education, as a teaching professor at the CUOA… read more →
Massimo Zaninelli (Maxer Consulting) completed last week the course designed and built for IMS Health Italy and dedicated to project, write and valorise the contents of IMS Health Magazine. Many representatives of Marketing and Communications attended the two sessions of the course. During the first one, the work focused on… read more →
2014 has been crowded with initiatives and new project for Maxer Consulting. Here is a list of the most relevant activities completed during the year. Editorial project and implementation of the Chiesi Group Annual Report Editorial coordination of the Chiesi Group internal magazines Co-projecting of the permanent expo at the Chiesi… read more →
After almost a year I was back to the University of Parma to look for ‘the perfect pitch’ with the participants at the third edition of the Master ‘Web Communication & Social Media’. In these cases the greatest risk for a teacher is to repeat – though in front of… read more →
The AISM course Web & Social Media Marketing for the pharma environment I held on November 26th and 27th in Milan was split into two very dense meetings that benefited from the original contributions that the participants have produced during their exercises. After the introduction, dedicated to the evolution of… read more →
Soon a new training approach to web marketing for pharma and health. The teaching program is based on concrete evidence, measurable data, tutorials and workshops based on real case histories.
Yesterday (January 23) I had the pleasure to hold the workshop “The perfect pitch: from the e-mail to the choice of social media mix” at the Master “Web Communication & Social Media”, organized by the University of Parma. We moved from the basics of e-mail (often forgotten) through the design… read more →
