Posts Tagged ‘User Personas’

Google Analytics is a web analytics service provided by Google Ireland Limited ("Google"). Google Ireland Limited is owned by Google LLC USA. Google uses the Personal Data collected to track and examine the use of this site, compile reports on its activities, and share them with other services developed by Google.

To ensure greater adherence to GDPR regarding data transfer outside the EU, such transfer should only occur in an anonymous form. It is important to emphasize that simple anonymization does not provide a sufficient level of protection for personal data exported outside the EU. For this reason, the data sent to Google Analytics, and therefore potentially accessible outside the EU, can be anonymized using a proxy system called My Agile Pixel. This system can replace your personal data, such as your IP address, with anonymous information that cannot be traced back to you. Consequently, in the event data is transferred to countries outside the EU or the United States, it will not involve your personal data but rather anonymized data.

The collected data is used for the purposes of personalizing the experience and statistical tracking. You can find more information on the page "More information on how Google processes personal information".